BAER STUDIO — We developed the brand identity for Baer Studio, founded by ceramic artist Bart van Didden. As a poet of life’s brevity his objects are a reflection of nature’s simple lines, soft forms and subtle patterns which recall the passage of time. The identity was inspired by the Lunnaria Annua, a plant that represents honesty and sincerity – values that also form the foundation of the brand philosophy of Baer Studio. The identity consists of a logo design, a colour palette, business cards, hangtags, a series of ceramic stamps, a wax seal and the direction for the use of fonts, colours and materials for various brand collateral.