HOLLAND & BARRETT HONEY — We created branding and packaging for Holland & Barrett’s 100% biological honey. It contained five flavors filled in four jars and three squeeze bottles which are packed in three gift boxes. The flavor of the honey is related to a specific color, all clearly integrated on the packaging by using hexagonal shapes that reflects the honeycomb. Additionally to the minimal and rounded style of the Halis typeface — which is regularly used by Holland & Barrett, we used the old-style serif Garamond Regular to create a balance and more classic appearance. Inducing a sense of character that makes the brand more approachable, highlighting the friendly nature of the brand and its positive tone of voice.