HOUSE OF ICHO — From the very beginning we were involved in the creation of House of Icho. This online platform aims to connect young women being diagnosed with cancer and facilitates the proces of healing. In collaboration with the founder we created the complete brand identity. This started with finding a suitable name for the platform. 'Icho' is the Japanese name for the Gingko Biloba tree – an ancient medicinal tree species, revered for its beauty and its longevity, known for its resistance to environmental stresses and medicinal properties. 'House' refers to the mission of the platform – to create a safe, welcoming place and providing a shelter to the community. From here we formed a consistent brand identity – from the logo design, social media strategy to the photography.