TIMELESS LINEN — In close collaboration with Joanna Pietrzyk (founder of Timeless Linen) we designed a new brand identity for this lifestyle brand for fine linen wear. We wanted to focus on the essential and drew inspiration from the story behind Timeless Linen and the elegance and beauty found in nature. From the logo and brand mark to the hangtags and packaging, we provided a series of designs that are both sophisticated and timeless; just like the linen products itself.