Aore is founded by Fanny Olsthoorn and Johanneke Procee. Their work shows a great love for simplicity and harmony with a focus on the essence, but rich in detail, form and elaboration. The creative duo always start their projects in search of the background story, from graphic expressions to photography or interior. By getting to the bottom of the concept, they manage to translate it in an authentic manner to meaningful and timeless designs. 


FANNY OLSTHOORN — Fanny Olsthoorn is an Amsterdam-based, internationally minded freelance designer who works in creative direction and graphic design. A Fashion and Branding graduate, she has always been interested in visual communication and graphic design, with a passion for magazines and print. Today her work can be described as sophisticated, focused on the essentials but rich in detail, form and presentation. Whether it’s designing a book or curating a space for a gathering, Fanny seeks to create manifestations that are inspiring and beautiful in their simplicity. She also enjoys working with others to craft unique experiences, sharing her passion for cultivating community with Martina Bianchini at their pop-up events Café Spontane. That, and a flat white and a cinnamon bun served in a stylish café.

JOHANNEKE PROCEE — Having grown up as a child in two contrasting worlds: Brazil and the Netherlands, Johanneke knows how to create bridges, connecting different worlds and disciplines. Her work is intuitively influenced by minimalism all with a great attention to detail and aestatics. As an all-round creative she operates in the fields of product design, visual design, concept, styling, art direction and photography. With an entrepreneurial and collaborative approach she likes to work both on conceptual projects as very practical and commercial designs. She is passionate about arts and cultures and drawn to places that exude serenity and purety.

Fanny Olsthoorn worked as an in-house designer at fashion brands Oilily and YAYA. As a freelance designer she joined Studio Berry Slok, where she worked on exhibitions for leading art and cultural institutions. She gained experience at the London based design studio Graphic Thought Facility and Everything Type Company in New York. Since 2016 she works independently.

Johanneke Procee graduated from the Design Academy Eindhoven at the department Man and Living. She gained her experience at Jongeriuslab. In 2011 she started as a freelance designer and worked from Tel Aviv (Israel) where she besides completed a ceramic course at Benyamini School of Ceramic Art. After turning back to The Netherlands she worked for several years as an in-house product designer at fashion brand Oilily – where she met Fanny. Today she works as a freelance designer.

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